It's Just the Beginning!

Blogging...I never thought I would have ended up doing blogs! But here I am attempting my first ever blog. Why write a blog...?? Well as a marketer I want to explore social networking and one of those ways is through blogging getting your name out there. I will try to update this blog as often as I can containing my thoughts about digital publishing and the recent news and topics around that whilst also giving you an insight into my progress at Kiwa Media.

I guess first you want to know who is behind these blogs. Kaleb’s the name, I’m a 21 Year old....fresh out of university. I started my degree at Massey University in Auckland doing a Bachelor of Business in Sport Business Management and Marketing Communications. I loved the uni life and it was a great experience and I am sure going to miss the lifestyle. Late in 2009 after graduating I found out about an internship opportunity at Kiwa Media working with Roger Shakes the Vice President of Business Development. I got the opportunity to work for 3 months with Roger and the Team, headed by Rhonda Kite.

Kiwa Media is an exciting business that I feel has plenty of potential (Yes I know...of course I am going to say this...but really it does!). It’s a New Zealand based company that produces multiple digital language content, creates IT solutions and develops products and services for digital publishing and the entertainment industry. For me I will be working on the QBook and the online marketing side of things. It’s exciting times for me personally as well as I get to do something practical instead of the usual sitting in lectures learning about theory. The QBook is the world’s first touch enabled read-along for kids, allowing kids to read along with the story, have words spelt out to them and even record their own voices. Exciting I know...I can really see the potential with this. Imagine kids learning to spell and read through a hand held device, but for me I think the main thing is it being interactive. For me as a kid I was one of those people that would want to do it themselves and really get my teeth into it, rather than sit back and hear about the theory behind it. Kids don’t want to just read it, they want to hear it, see it and touch it helping bring a number of their sensors into play to develop, providing a great tool to enhance their education. Now to promote the product...was this degree helpful...I have a piece of paper but what does that mean? Well to be honest I believe it only gives me a look in with employers for a graduate’s position, however coupled with experience and you can go far. So im here at Kiwa Media looking to gain some valuable experience! So keep blogging and feel free to leave any comments and idea.

Catch you soon.

Kaleb